COVID-19 is an unusual virus. For some, symptoms are mild or even non-existent and for others, it is deadly. The pandemic has hit retailers in a similar way. This year has brought massive retail bankruptcy announcements and closers along with success stories. While daily needs retailers, like grocery stores and pharmacies are the most obvious beneficiaries of the pandemic, but other retailers have managed to find solutions too.

“There are a variety of reasons some businesses succeed, and others toil in the current environment,” Alex Zikakis, president and founder of Capstone Advisors, tells “Some Capstone Advisors tenants, by the nature of their business, have a very hard time performing their core business while adhering to the necessary guidelines brought on due to COVID-19. Examples of businesses struggling to adapt include gyms and personal fitness studios, nail salons and large format indoor restaurants. Others have attempted to pivot their business model with varying degrees of success such as cycle studios that offer online and outdoor classes or restaurants that can provide to-go or drive-thru services.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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