If there was ever a year in which marketers' skills and quick-thinking ability have been on display it would be 2020. The upheaval caused by the pandemic reached across all asset classes, requiring marketers to rethink strategies and develop new plans to meet the crisis. Office building tours? How about a robust virtual tour instead. Residents concerned about the safety of their apartment communities? Let me guide you to our web page explaining what we have done in depth. It is fair to say these professionals met the challenge in building safer outreach methods during these past months. On the following pages you will find our picks for CRE marketing individuals, teams and company influencers. As with all of our influencer series, we made our selection based on their contributions to the sector. As you read their stories we think you will understand how they were able to pivot and adapt to the pandemic.

INDIVIDUALS

GREG AGUIRRE CAPITAL RIVERS COMMERCIAL After spending the majority of his career on the corporate side of commercial real estate, Greg Aguirre launched Capital Rivers Commercial as president in 2015, in effort to deliver an innovative, transparent, high level of service. He has since led the company to develop more than 15 million square feet in ground-up projects, while representing national retailers. As a resource within the greater Sacramento area, he continually addresses the industry with a fresh perspective and a collaborative approach. In the wake of COVID-19, Aguirre created a free tenant survival guide and landlord reaction plan, and he also delivered a widely promoted initiative to assist business owners and landlords with any issues they were facing for free. In addition, he established a corner content hub to provide thought leadership on various industry topics.