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If there was ever a year in which marketers’ skills and quick-thinking ability have been on display it would be 2020. The upheaval caused by the pandemic reached across all asset classes, requiring marketers to rethink strategies and develop new plans to meet the crisis. Office building tours? How about a robust virtual tour instead. Residents concerned about the safety of their apartment communities? Let me guide you to our web page explaining what we have done in depth. It is fair to say these professionals met the challenge in building safer outreach methods during these past months. On the following pages you will find our picks for CRE marketing individuals, teams and company influencers. As with all of our influencer series, we made our selection based on their contributions to the sector. As you read their stories we think you will understand how they were able to pivot and adapt to the pandemic.

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