Retailers Surviving the Pandemic Already Had an Omni-Channel Platform

The pandemic hasn’t disrupted the retail market; it has only accelerated existing trends. Omni-channel has been the biggest trend in retail, and many brands that already had a strong omni-channel platform are thriving during this period of disruption. In many ways, those retailers have also had to make minimal changes to respond to the new market demand.

“A lot of the people that we are seeing do well now have a history of promoting and developing the omni-channel brand and platform,” Mike Moran, VP at Black Creek Group, tells GlobeSt.com. “If you had an early start and had the infrastructure in place for omni-channel, then you have done much better during the pandemic. I think that trend is one that won’t go away post-COVID. The convenience of the omni-channel model is going to be here in a meaningful way for the future.”