One common entrepreneurial misconception is that an early venture raise is primarily about the money. Of course, most startups — in proptech and otherwise — do require funding to power their growth. But the capital raise, in and of itself, does not ensure success — the dustbins of history are littered with well-capitalized ventures that couldn't deliver. 

As tech veterans know, a startup needs many things besides growth capital to succeed, including an understanding of the competitive landscape and the ability to build a team that can navigate growing pains. But perhaps most importantly, especially in B2B sectors, it also needs a deep understanding of what actually moves the needle for its core user. And, to the extent it can gain access to these vital assets as part of its capital raise, the company will be better positioned for success. 

The Inherent Challenges of B2B Technology

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.