One common entrepreneurial misconception is that an early venture raise is primarily about the money. Of course, most startups — in proptech and otherwise — do require funding to power their growth. But the capital raise, in and of itself, does not ensure success — the dustbins of history are littered with well-capitalized ventures that couldn't deliver. 

As tech veterans know, a startup needs many things besides growth capital to succeed, including an understanding of the competitive landscape and the ability to build a team that can navigate growing pains. But perhaps most importantly, especially in B2B sectors, it also needs a deep understanding of what actually moves the needle for its core user. And, to the extent it can gain access to these vital assets as part of its capital raise, the company will be better positioned for success. 

The Inherent Challenges of B2B Technology

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