Eleven secondary US counties are poised to thrive over the next decade amidst a rapidly changing real estate landscape, according to new CBRE research.
The markets include counties in the Boise, Columbus, Des Moines, Grand Rapids, Greenville, Indianapolis, Kansas City, Knoxville, Ogden, Omaha, and Spokane metro areas.
The research highlights the growing appeal of secondary markets and the push away from large gateway cities—a trend that accelerated during the pandemic, as COVID-19 shutdowns forced many companies to recalibrate priorities of location strategies and their real estate footprints. This same trend is also showing up in many other bodies of research, most recently Yardi Matrix's analysis of which suburbs offer the most options to renters.
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