Reonomy’s New Product Provides View of Companies’ Assets

Reonomy has rolled out a product called Ownership Portfolios that provides a view of all of the assets owned by a single individual or company. The information is broken down by asset mix, location, debt profile and tenant mix of the portfolio.

“We’re trying to bring a portfolio view where our users can, in an efficient manner, really understand, ownership from a portfolio level in terms of companies and people,” says Bill Okun, CEO of Reonomy. “They can think about how to develop business and transaction idea strategies from that [information].”

Reonomy says its new offering is powered by the knowledge graph, a flexible framework that details portfolio information ranging from “someone who owns two properties up to Blackstone,” according to Okun.

“We’ve invested a ton of capital and time into the data science and data engineering that’s needed to map the CRE domain in terms of properties, companies and people in transactions,” Okun says. “The ability to provide a portfolio view is the next extension of that work.”

Traditionally, it’s a labor-intensive process for the industry to map out relationships and identify opportunities and risks. Often firms have to scour news articles or go through REIT financial filings to pull together portfolio information.

“It takes time, effort and cost to go out to all the data sources that you need to go to, to pull together a portfolio view,” Okun says. 

Even if a firm spends time and money to map out an ownership portfolio, they still may miss pieces of information. “There is nothing but pockets of information out there,” Okun says.

Okun characterizes Ownership Portfolios as the first step in Reonomy’s offerings.

“It’s the first of a series of portfolio offerings that we’re trying to do,” Okun says. “We invested a lot of time and capital to try to bring this data together in a way that models the CRE domain.”