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Private equity and institutional investors have started to return to the hotel market, a trend  that began in the second half of 2020. According to research from JLL, private equity and institutional investors were responsible for 54% of total hotel transactions last year and  they are likely to remain active in the market this year, driving investment activity.

Last year, private equity alone raised $24.5 billion in closed-end funds for hotel investment. This matched 2016 investment levels, and it will likely provide the majority of hospitality investment this year. While investment globally has focused on resort markets, private equity groups deployed capital across asset classes with a specific focus on distressed investment. This has created opportunities for non-traditional investors to participate in the space.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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