Homebuilder Tri Pointe Focuses on Digitization in the Bay Area

Homebuilder Tri Point Homes’ Bay Area division is focusing on digitization both internally and externally in 2021. This means streamlining internal operations as well as the design and functionality of its properties to meet buyer demand for a tech-forward experience. Providing technology at every step will create a complete experience.

“This is about the full client journey, not one or two points of contact. Shopping, buying remotely, and working through the design and construction process as well as customer care will evolve to predominantly remote conveniences,” Jeff Frankel, president of Tri Pointe Homes’ Bay Area division, tells GlobeSt.com. “With interactive maps and floor plans, virtual tours, our online design studio, and many other tools and resources, Tri Pointe Homes is able to communicate, educate and sell virtually as well as provide an amazing design selection experience.”