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Homebuilder Tri Point Homes’ Bay Area division is focusing on digitization both internally and externally in 2021. This means streamlining internal operations as well as the design and functionality of its properties to meet buyer demand for a tech-forward experience. Providing technology at every step will create a complete experience.

“This is about the full client journey, not one or two points of contact. Shopping, buying remotely, and working through the design and construction process as well as customer care will evolve to predominantly remote conveniences,” Jeff Frankel, president of Tri Pointe Homes’ Bay Area division, tells GlobeSt.com. “With interactive maps and floor plans, virtual tours, our online design studio, and many other tools and resources, Tri Pointe Homes is able to communicate, educate and sell virtually as well as provide an amazing design selection experience.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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