Homebuilder Tri Pointe Focuses on Digitization in the Bay Area

Homebuilder Tri Point Homes’ Bay Area division is focusing on digitization both internally and externally in 2021. This means streamlining internal operations as well as the design and functionality of its properties to meet buyer demand for a tech-forward experience. Providing technology at every step will create a complete experience.

“This is about the full client journey, not one or two points of contact. Shopping, buying remotely, and working through the design and construction process as well as customer care will evolve to predominantly remote conveniences,” Jeff Frankel, president of Tri Pointe Homes’ Bay Area division, tells GlobeSt.com. “With interactive maps and floor plans, virtual tours, our online design studio, and many other tools and resources, Tri Pointe Homes is able to communicate, educate and sell virtually as well as provide an amazing design selection experience.”

This isn’t a new initiative. Tri Pointe has focused on digitizing its platform for several years, but the pandemic has increased the need for a better virtual experience. “As both a customer- and technology-driven company, we’ve really focused in the past few years on upgrading our digital platform, which has led to increased operational efficiencies, of course, but has also vastly improved the customer experience,” says Frankel.

Aside from social distancing needs during the pandemic, which spurred more demand for virtual tools, buyers today simply want more information and data to make informed home buying decisions. “Before the pandemic, more and more customers were demanding the most up-to-date housing information and a greater variety of options through the most convenient and cutting-edge online tools,” says Frankel. “COVID-19 accelerated our use of these technologies, and we are staying ahead of consumers’ desire to shop more and more in a virtual environment.”

The firm is already integrating these policies at ongoing projects. This year, it is opening two new communities in Fairfield, California—Marigold at The Villages and Splash at One Park. “Located equidistant between San Francisco and Sacramento, Fairfield is seeing high demand but with low inventory,” says Frankel. “For the overall Bay Area market, we are excited to continue our growth, which should be significant in both volume and community count.”

The Marigold project is a collection of 119 four- and five-bedroom homes ranging from 2,056 to 2,578 square feet with prices starting in the high $500,000 range, while Splash is a collection of 72 three- and four-bedroom homes ranging in size from 2,364 to 2,808 square feet with prices also starting in the high $500,000 range.