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San Francisco investors might find better opportunities outside of their home base this year. While there is still opportunity in some market segments, like multifamily, investors are more likely to reach investment goals by expanding into new and rapidly growing markets. Marcus & Millichap’s Levin Johnston brokerage group advised clients through this strategy this year, brokering more than $160 million in deals from the fourth quarter of 2020 to date.

“Many of our clients have been focused on investments in Northern California, which is our geographic area of specialty,” Robert Johnston, senior managing director at Marcus & Millichap, tells GlobeSt.com. “While this region, and the Bay Area in particular, remains a strong market for multifamily investment, there is pent-up demand for deals; therefore, it behooves investors to consider going outside the box into different markets where they might be able to reach their investment goals more readily.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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