Commercial real estate veteran James Chung has launched the Econic Co., a boutique retail brokerage firm based in San Jose and representing clients nationally. The firm is the latest in a string of bespoke brokerage companies to launch since the onset of the pandemic.

Chung will serve as founder and president of the new firm. He has 20 years of experience in the retail market with an impressive roster of clients that include Adidas, Sur La Table, Starbucks Coffee, AT&T and Living Spaces as well as developers and REITS, including Federal Realty, Hunter Properties and Kimco. Prior to launching the firm, he was an executive managing director at Cushman & Wakefield and was regularly ranked as a top producer. Through his career, he has represented both national and regional tenants and landlords, including Fortune 500 companies. He currently represents more than 15 million square feet in the Bay Area.

Chung plans to leverage his impressive career to represent clients at the Econic Co. through what he calls "a landscape unlike any other in recent memory," referring to the pandemic and the market dislocation.