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Taco Bell Introduces New Design Formats for Next 1,000 Restaurants

The chain will balance technology-driven drive-throughs with social-forward spaces with an eye on modernization.

Taco Bell is reinventing the drive-through loop. The fast food chain is pioneering new design formats in its next 1,000 restaurant locations, looking to balance technology and social experiences. The new formats will include innovations in both drive-throughs as well as eating areas in urban settings where customers are seeking a different experience.

The company began experimenting with new dining concepts in 2015 when it launched cantina-style eating concepts. However, the pandemic accelerated the need for new formats. In the last year, it has been experimenting with digital drive-throughs better suited to social distancing and safety. Now, it plans to build on these trends to drive modernization as the company’s portfolio expands.

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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