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This year, the physical, in-store shopping experience won’t change much. While the vaccine roll out should support more re-openings of businesses and events, social distancing, frictionless experiences and outdoor spaces will continue to be the trend for physical retailers this year.

“Changes we’re already used to will remain including frictionless interactions like touchless payments, plexiglass, and curbside pickup.  We can also expect the physical store to continue to the outside with outdoor seating areas, fitness areas, and displays,” David Greensfelder of Greensfelder Commercial Real Estate, tells GlobeSt.com, adding that consumers should expect the continued evolution of in-store technology designed to enhance the mobile experience such as encouraging customers to use mobile for product info, QR codes, price comparison, and frictionless checkout.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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