Experiential retail is likely to deal a blow to e-commerce sales as the pandemic wanes, according to a recent analysis from S&P Global Market Intelligence.
Digital sales, which spiked 33.6% in 2020, are expected to grow to $908.7 billion this year, a 13.7% year-over-year increase, according to eMarketer data cited in the report. But as vaccine rollouts gain speed and shutdown orders are lifted, retailers are hard at work on strategies to lure customers back to physical brick-and-mortar retail spaces.
"E-commerce has been moderating for a couple quarters now; we think that continues more drastically as the vaccine is distributed and the pandemic gradually fades," Garrett Nelson, senior equity research analyst at CFRA, told S&P in an interview. "It's going to be more balanced between physical store sales and e-commerce."
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