Discretionary retail sales revenue in the US increased by 17% over the first half of the year and rose 18% over 2019 levels, suggesting that the uptick in consumer spending predicted by many experts post-pandemic is beginning to materialize.

The figuresoutlined by The NPD Groupdemonstrates that consumer behavior is beginning to change following the COVID-19 crisis. Sports equipment, home products, consumer tech, and toys all posted strong sales numbers in 2020. And spending in the categories relating to home-based work, education, fitness, entertaining, and healthy homesectors NPD dubbed “lifestyle pillars”will continue to drive growth. 

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