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The Apto CRE Broker Tech Benchmarking Survey is a new report from Apto that set out to measure technology utilization in the CRE industry. That is to say that the survey didn’t just want to know if brokers were using technology but how well they are using it.

Turns out, brokers are using technology strategically. The survey classified brokers as emergent, strategic or leader, with an emergent classification equating to a score of less than 60; strategic equating to a score of 60 to 79; and leader equating to a score of 80 and above. The average score was 64. “I’m not surprised by brokers’ scores on the assessment, and the trend is certainly in the right direction. Most brokers have realized they need to deploy technology strategically to be even more effective in their roles, and they have,” Tanner McGraw, founder and CEO of Apto, tells GlobeSt.com.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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