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The top multifamily property management companies are retaining 65% of residents, a solid notch above the industry average of 58% and nearly 20% higher than the bottom quartile. 

A new report from Zego shows that 94% of management companies have a resident retention goal, a number that recognizes the financial necessity of retaining residents (particularly during a pandemic). And most of those surveyed are shooting for at least 50% retention or highera goal Zego says is “healthy and realistic,”while also accounting for so-called “non-controllable instances” that preclude renewal like job location change. 

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