US Retailers Double Down On E-Commerce As Pandemic Wanes

The vast majority of US retailers are doubling down on their e-commerce investments in a bid to cash in on changing consumer shopping habits post-COVID-19, according to a new survey. 

Eight in 10 organizations are prioritizing investments in e-commerce operations either equally or ahead of in-store experiences, according to the survey of 250 industries in the retail, hospitality, home improvement, and consumer packaged goods industries by 451 Research, an offering of S&P Global Market Intelligence. About 54% said they will hone in on mobile payments and buy-online, in-store pickup and curbside pickup services, up from 31% in Q2 200. A mere 20% say they’re prioritizing in-store experiences.