How the Pandemic Is Driving New Investment Decisions

The pandemic has reshaped investment strategy. At Guggenheim Investments, the ecommerce boom has driven a lot of recent investment activity. On the other hand, the pandemic has also created new challenges. Jennifer Marler, head of real estate at Guggenheim Investments, is discussing the trends that are shaping real estate investment at the GlobeSt. Elite Women of Influence conference in July. She will speak about the latest trends with Julie Baird, president of First American Exchange Company and Genevieve West, VP at Howard Building Corporation.

Ecommerce is the major trend driving today’s investment activity, says Marler. “The surge in e-commerce activity and focus on the supply chain has driven a lot of our new investments over the last 12 months,” she tells GlobeSt.com. “We were already in an on demand world pre-COVID, but the increase in e-commerce and need to efficiently deliver goods directly to consumers, wherever they may be, certainly  put strains on the supply chain and has fueled a lot of new development activity.”