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Global ESG initiatives are approaching record levels as investors place a renewed focus on sustainability measuresbut some experts say quality control and greenwashing are major concerns as volumes soar.

A new report on the sector from Generation Investment Management notes an ongoing proliferation in sustainability-related commitments like net zero, nature positive, and regenerative agriculture, as well as more obvious social issues like diversity and inclusion. Financial institutions in particular are elevating their net zero game, led by the Net Zero Asset Managers Initiative launched in 2020 with 87 signatories and $37 trillion in assets under management.

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