Pebblebrook Hotel Trust has entered into a contract to sell the Villa Florence San Francisco for $87.5. An unaffiliated and unnamed third party has agreed to purchase the property, which is subject to standard closing costs and expected to close in the third quarter 2021.

Villa Florence San Francisco is a 189-room hotel in San Francisco's Union Square, along the Powell Street Cable Car Line. It is walking distance to Chinatown and Moscone Center.

Pebblebrook Hotel Trust sold another San Francisco asset in April, the 416-room Kimpton Sir Francis Drake Hotel in San Francisco for $157.6 million. The property sold to an unaffiliated and unnamed third party. Pebblebrook Hotel Trust acquired the hotel in 2010 for $90 million. The property delivered significant gain on sale and an 11-year compounded internal rate of return of over 12% a year, representing an 11.8x EBITDA multiple and a 7.2% net operating income capitalization rate, after an assumed annual capital reserve of 4% of total hotel revenues, based on the hotel's 2019 operating performance. The company plans to use the proceeds for normal business purposes.

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Other hotel owners are making similar moves. Earlier this month, Park Hotels & Resorts sold two of its San Francisco hotel properties in two separate transactions. The company sold Le Meridien San Francisco and Hotel Adagio for a total of $303.5 million, representing a 6.1% cap rate on 2019 net operating income, including capital expenditures. The sales price equates to $572,000 per key for the 531-room portfolio. As a result of these sales, Park Hotels & Resorts San Francisco exposure will shrink by 210 basis points to 14.6%.

The American Hotel & Lodging Association explains that most hotel markets in major cities have not yet started to recovery. In terms of dollar of revenue per room, San Francisco suffered the largest drop at -70%, followed by Boston -67% and New York -65%.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.