There was a time when UDR employed a full team of leasing professionals on a busy Saturday afternoon to handle a few dozen renter prospect tours for a single multifamily community.
By adding new technology, the diversified multifamily REIT with approximately 52,600 apartment homes, has been able to increase its tour volume, conducting upwards of 40 self-guided tours per day while employing only a fraction of multi-functional office personnel at a given community. These findings have validated the belief that most prospective residents do not want to be "sold" to, but instead prefer to self-serve on their schedules.
Today, 97% of the company's tours are self-guided.
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