2020 was the year of the digital transformation. In industry after industry, capital was devoted to digital technologies that would facilitate remote work, while continuing to serve clients, partners and stakeholders in as seamless a way as possible.
Except the commercial real estate industry, in one crucial area. Before we go there, however, it must be noted that our sector of the economy has come a long way in overall technology adoption, with many companies taking advantage of, for example, 3D virtual tools and artificial intelligence. Unfortunately, the adoption of marketing tech still falls flat for too many companies.
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