3-D virtual tours, chat bots, omni-channel marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021.
Morgan Porter, digital marketing director at Birchstone Residential, Dallas-Fort Worth, commented on their capabilities and value when it comes to improving the resident journey in a blog published this week at multifamilyinsiders.com.
Porter, a multifamily industry professional with 13+ years' experience, writes that one primary goal for apartment companies looking to maintain success even during the pandemic and beyond was to find ways to replicate that personal touch through digital connections.
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