There was a time not long ago when the apartment industry couldn't stop talking about "big data" and "business intelligence." These phrases sounded great during team meetings, but were also ones that often could not be fully explained or quantified by the operations team.

Recent advancements have been madekeyed by mapping technologythat are not only uncovering critical, cost-saving and time-saving capabilities, but are bringing greater comprehension to the onsite team.

An industry sometimes unfairly labeled as one that is "behind" technologically, it is one that has struggled with "data hygiene," Engrain's Founder & CEO Brent Steiner explains. Property management professionals "see their data as truth, but still, it's not always accurate."

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