MeetElise's artificial intelligence leasing assistant is illustrating the big potential of technology. The firm partnered with apartment giant Greystar, and the company saw a 112% increase in year-over-year lead to tour conversions. The technology creates a personalized experience that creates a better, tailored customer experience.

"Personalization is the name of the game across industries. If you blast the customer with irrelevant information, they won't read it. If you ask them to call you, they won't bother," Minna Song, co-founder and CEO of MeetElise, tells "If you don't know your customer well and treat them like a VIP instantly and are there waiting ready to serve them, they'll take their dollars to a company that will."

The AI technology is also able to connect with more potential renters than an individual leasing agent, according to Song. The combination of more targeted information and increased connection helps to boost leasing. The conversations are also realistic—and renters feel like they are having a conversation with a real person. "Elise, can have more conversations and book more tours per day than any human agent physically has the time to accomplish. Elise has real conversations with prospective renters, they will come into buildings and ask to meet Elise since she was so helpful over email," explains Song. "Our AI has even been asked on dates several times. AI-powered buildings will be the most efficient, most profitable, and the most sought-after communities."

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.