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Retail Sales Expected To Pick Up Steam As Holiday Shopping Season Looms

“Other spending styles that have emerged during the pandemic will bring additional growth to the expanded October-into-January shopping season this year.”

By Lynn Pollack | October 07, 2021 at 06:50 AM

Retail sales are expected to post gains of between 3 and 5%, with 29% of US consumers saying they’ll spend more this holiday season than in years past.

“It’s going to be a hybrid holiday this year, blending the return of a celebratory feeling with the now normalized pandemic lifestyle,” said Marshal Cohen, chief retail industry advisor for NPD Group. “We expect the consumer’s sustained propensity to spend will carry through the traditional November and December shopping period. However, shopping in the here-and-now, and other spending styles that have emerged during the pandemic will bring additional growth to the expanded October-into-January shopping season this year.”

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