The single-family rental business could learn a lot from a former McDonald's executive when it comes to customer service, standardized operational consistency and leveraging an abundance of customer data.
Progress Residential, which operates more than 70,000 homes across 29 fast-growing metro areas, hired Harish Ramalingam in April as its COO. He spent the previous nine years in executive management for the leading fast-food chain.
Quick-service restaurants such as McDonald's possess an abundance of data and consumer information and Ramalingam is leading Progress Residential through its forward-thinking rental policies and strategic use of technology and is aiming to make sure its homes provide predictable customer experiences as the fast-food giant is well-known for.
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