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Apartment Renters Scrutinize Onsite Staff More Than Ever Before

“The staff cares about me” is the thing most important to renters when deciding on where to sign a lease.

By Paul Bergeron | October 20, 2021 at 07:38 AM

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After two years of rapid change and uncertainty, residents are paying attention now more than ever to the care and trustworthiness of management companies, according to a recent report from J Turner Research.

The report was delivered on Tuesday during the session “Marketing Matters – How Good Behavior is Rewarded in the Market” at the Apartment Innovation and Marketing Conference in Huntington Beach, Calif.

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