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Blueground’s New Funding Round Pushes Flexible Rental Strategy

The proptech company hopes branding, mobility, and tech remake flexible apartment rentals.

By Erik Sherman | October 21, 2021 at 06:15 AM

A series C $180 million funding round—$140 in equity and $40 in debt—for proptech company Blueground will help push the company’s flexible apartment rental strategy.

Rather than a platform approach like Airbnb, Blueground works directly with property owners rather than acting as a marketplace, according to Hank Jonap, the company’s director of real estate in the U.S.

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