Is There a Pandemic-Proof Tenant Mix in Retail?

Dessert shops and other prepared food sellers are less in need of, and can less justify asking for, rent relief than soft goods and other nonfood retailers.

By David Drobner and Cristina T. Sanchez | November 08, 2021 at 04:56 PM

After a tumultuous year-plus, we can now glean useful lessons and insight for more successful strategies in retail leasing during a pandemic. The primary data driving these conclusions are actual gross sales from different categories of retailers. But there are other observations about tenant psychology and preferences that are noteworthy, including term duration. We looked at how retailers actually performed, survived and, in some cases, thrived amidst restrictive governmental health-related mandates and guidance, and found some interesting trends and patterns.

Impact on Retail Uses

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