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How data is generated, comprehended and visualized for apartment companies at the site level is having a bigger impact on performance than ever before.

Leading executives Diana Norbury, Senior Vice President, Pillar Properties; Stephanie Gonzalez, Vice President, Venterra Realty Management; Brandy Daniel, Vice President, BH Management; Kevin Geraghty, Vice President, AvalonBay; discussed the fast-developing trends in a session moderated by Brent Steiner, Founder & CEO, Engrain, at National Multifamily Housing Council’s OpTech Conference in National Harbor, Md.

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