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Digging Through Apartment Self-Touring Data

Panel discussed the importance of options as industry works to perfect new apartment-tour technology.

By Paul Bergeron | November 10, 2021 at 07:12 AM

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A multitude of touring options has some apartment marketers struggling to measure each one’s effectiveness and formalize an ideal strategy for that key step in attracting prospective residents.

Demetri Themelis, Co-Founder, Knock; Todd Katler, CEO, Anyone Home; and C.J. Edmonds, Chief Revenue Officer, Smart Rent; discussed what data to consider and the tour-conversion relationship during a session at National Multifamily Housing Council’s OpTech Conference in National Harbor, Md.

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