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Apartments' Online Reputation Increasingly Impacts Asset Value

Conventional properties can gain a 3.45% bps revenue boost when their online reputation scores rise a single point.

By Paul Bergeron | December 15, 2021 at 07:28 AM

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New research shows that apartment communities’ online reputation is having an even greater impact on properties’ revenue, particularly in comparison to their market’s average performance.

Apartment owners and managers are facing more uncertainty and uncontrollable factors when planning, executing and operating their communities. Unstable materials costs; troubling overall economic conditions related to employment and inflation; and disruptive health issues are among things that are out of their hands.

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