Small format stores—small shops in big stores—could be the next big thing in retailing, a trend likely to play a key role in shaping the future of brick-and-mortar retail in 2022, Placer.ai predicts.
In support of its contention, the research firm notes with the opening of 200 Sephora shops in Kohl's locations, Kohl's stores containing Sephora had consistently outperformed those without in year-over-two-year visits.
"Kohl's location data from July through October only affirmed the potential of the shop-in-shop concept. Comparing Kohl's visits from the last four months to a July 2021 baseline showed that Kohl's with Sephora locations had higher growth in visits than Kohl's without the Sephora addition," the white paper says.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
*May exclude premium content
Already have an account?
Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
