Small format storessmall shops in big storescould be the next big thing in retailing, a trend likely to play a key role in shaping the future of brick-and-mortar retail in 2022, Placer.ai predicts.

In support of its contention, the research firm notes with the opening of 200 Sephora shops in Kohl’s locations, Kohl’s stores containing Sephora had consistently outperformed those without in year-over-two-year visits.

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