With so many companies looking to technology this year to bring automation to processes that help them solve staffing shortfalls or to be more efficient, Tama Huang, Chief Innovation Officer, CohnReznick, offers a basic rule-of-thumb for this decision-making.

"If it's something that can be done with your eyes and fingers only, automate it," she said. "If it's something that must be handled by using what's between your ears, have a person take care of it."

Huang moderated a discussion with panelists Joanna Zabriskie, President & CEO, BH Management; Eric Flohr, General Manager, Head of Digital Client Solutions, Berkadia; and Steve Boyack, COO, CA-Student Living; at NMHC's 2022 Apartment Strategies Conference on Tuesday in Orlando.

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