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Dining foot traffic rose in December to nearly pre-pandemic levels, despite the onslaught of the Omicron variant, with chains like McDonald’s and Chik-Fil-A dominating quick-service restaurant market share.

According to Placer.ai’s Brand Dominance Map, McDonald’s led the burger category in every state in December, with visits to the chain’s locations accounting for 43% of visits to major national burger chains nationally. McDonald’s was followed by Wendy’s with 12% and Burger King with 10% of nationwide burger visits.  

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