As user experience has become increasingly important in virtually every industry, apps and technological innovations have changed the level of interaction customers expect, and multifamily real estate has fallen behind. According to Demetri Themelis, CEO and co-founder at Knock CRM, and Bevan White, director of marketing at RAM Partners, some difficulty is understandable. Geographic diversity against the backdrop of a pandemic that reduced in-person travel and training opportunities complicates the challenges.
In this exclusive podcast, listen as they discuss how to meet these new expectations, create user experiences for contemporary expectations, and how being attentive can lead a multifamily owner or operator to succeed, not only in initial leasing, but in an ongoing relationship.
To listen, press play.