Foot Traffic Shows That Amazon Fresh, Whole Foods Aren't Cannibalizing One Another

Amazon Fresh customers increasingly also shopped at Ralphs and Aldi and less at Whole Foods.

By Lynn Pollack | February 02, 2022 at 07:00 AM

Competition is decreasing among Amazon Fresh and Whole Foods, in a move one expert says underscores the e-commerce giant’s approach to diversifying its offline brands.

An analysis from Placer.ai of the company’s cross-shopping foot traffic data shows that Amazon Fresh customers increasingly also shopped at Ralphs and Aldi and less at Whole Foods over the second half of 2021.

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