Many real estate industry marketers are downgrading Facebook as their dominant social media platform. Now called Meta, the company has been heavily scrutinized lately, especially given their recent poor earnings report.
Once the gold standard for reaching those interested in buying or renting a home, other channels such as Instagram, LinkedIn and TikTok, are rising in performance. Facebook is still a prominent marketing channel, but it's losing share among real estate industry marketers.
Curbio is a company that helps real estate agents get homes market-ready, deferring all payment until the home sells. It targets real estate agents in its ad campaigns.
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