Beauty isn't always skin deep. Not when it comes to smart triple-net investment strategies. Investors who might be using a check-the-box criterion for rooting out solid opportunities might do well to peel back the onion. 

As an example, "investment grade" is one of those considerations–one of those boxes–that when checked can lead a buyer to pass over a solid performer. Such is the case with drugstore chain Rite Aid. Not strictly an investment grade brand as far as Standard & Poor's is concerned, the retailer can nevertheless be a solid investment target. With some 2,500 stores in 19 states, the corporation has a track record of long-term leases in desirable locales, and a faithful consumer following.

Now for a little history. Famously, in preparation for a 2016 merger that ultimately went sideways, both Walgreens and Rite Aid shed more than 860 stores. Such moves are ultimately accretive to the bottom line since those chosen for the ax are typically lower producers in less desirable locales. At the same time Rite Aid, a public company, has doubled down in states such as New York; California; Pennsylvania (where it has its headquarters); and New Hampshire.