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'We Adapt': How the Pandemic Has Left Its Mark on Multifamily

“How do you become more efficient and do more with less?” one industry expert asked.

By Raychel Lean | February 24, 2022 at 07:34 AM

The adoption of technology is crucial to multifamily market’s growth, according to Tony Conary, vice president of sales at SmartRent, who said COVID-19 has drummed up greater interest in and reliance on self-guided tours.

“No one did self-guided tours before the pandemic. The day the pandemic hit, our phones started ringing and they said, ‘Hey, how do we get people in our leasing centers because we don’t have human beings in there anymore?’”

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