The adoption of technology is crucial to multifamily market's growth, according to Tony Conary, vice president of sales at SmartRent, who said COVID-19 has drummed up greater interest in and reliance on self-guided tours.
"No one did self-guided tours before the pandemic. The day the pandemic hit, our phones started ringing and they said, 'Hey, how do we get people in our leasing centers because we don't have human beings in there anymore?'"
Though that doesn't mean replacing people altogether, Conary told an audience at the GlobeSt. MULTIFAMILY SPRING event that it's worth deciphering where technology fits into operations.
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Raychel Lean
Raychel Lean is ALM's Florida bureau chief, overseeing the Daily Business Review. Email her at [email protected] or follow her on Twitter via @raychellean.
