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Retail Foot Traffic Shows 'Significant Recovery' After Omicron Setback

The new variant disrupted retail visits even more than Delta earlier this winter.

By Lynn Pollack | March 10, 2022 at 07:14 AM

The Omicron variant dealt the retail and office sectors a major setback in their journeys toward a return to post-COVID normalcy, but foot traffic data from Placer.ai reveals that a “significant recovery” was underway by mid-February of this year.

The new variant disrupted retail visits even more than Delta earlier this winter.  Brick and mortar retail visits recovered steadily in the summer of 2021, creating a summer peak with visits up anywhere between 6 and 9% year-over-two-year.  Urban retail foot traffic showed a somewhat uneven recovery across major metros, with New York City suffering most, but summer foot traffic in the Big Apple was nearly back to pre-COVID levels.

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