A centralized leasing strategy can mean different things to different apartment management company models. What most in multifamily can agree on is that this potentially time and cost-saving approach continues to gain momentum as the apartment management industry further uses innovation to improve its operations.

The "resident experience" is something successful apartment companies have been aiming to perfect for years. The steady stream of new technological innovation is enabling this by driving incremental progress for operators, who can potentially upgrade their property management software platforms with single-point solutions.

Centralized leasing platforms are an emerging concept apartment companies can use to help their leasing teams optimize lead management and cost-effectively control headcount. By using them to cross-sell leases to prospects within their portfolios in a given market, they can potentially increase sales.