NEW YORK, NY – Swarovski has signed a 14,000-square-foot, long-term lease to open a flagship store at 680 Fifth Ave. in Manhattan.
Located on the corner of 54th St., the two-level store will feature more than 150 feet of double-height wrap-around exposure and frontage.
The building will immediately commence a repositioning and renovation to relocate the property's office lobby from Fifth Ave. to 54th St. The repositioning will additionally include adding a brand new façade on the property's first three levels. The new storefront will feature Swarovski's brand image and colors.
Recommended For You
Following the office-to-retail transformation, Swarovski plans to open the flagship store in 2023.
Valor Capital Partners principal Roy Bajtel, who manages the asset on behalf of the landlord, will oversee the capital project to reposition the asset.
"Swarovski is going to be the anchor of the redevelopment at 680 that will improve the long-term viability of the office building well into the future," states Bajtel. "We are so pleased that they have chosen this location to showcase their Wonderlab concept, which is a new chapter for this well-established brand that dates to 1895,"
Cushman & Wakefield's Laura Pomerantz and Steven Soutendijk served as the brokers for the long-term lease transaction. Pomerantz and Soutendijk will represent the building on its remaining vacant space.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Ingrid Tunberg
Ingrid Tunberg sits on the editorial team as a coordinator and reporter for Real Estate Forum and GlobeSt.com. She is responsible for writing stories, assisting with industry awards and marketing nomination events. Previously, Ingrid worked as a copywriter across various industries throughout New York City and Chicago.
