Social media continues to play an evolving and increasing role in apartment marketing, said Erica Byrum, assistant vice president, Apartments.com, a speaker at the Multifamily Social Media Summit held Wednesday in Napa, Calif.
She emphasized that companies must spend time adopting their social media content strategy to create a plan that fits their audience, budget and staff size. The good news is that technology adoption is at an all-time high coming out of the pandemic so social media users are becoming more effective at delivering their messages.
"Consumers are spending an average of 2 hours and 25 minutes on social media per day and it's important to reach your customers where they are," Byrum said.
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