Social media continues to play an evolving and increasing role in apartment marketing, said Erica Byrum, assistant vice president, Apartments.com, a speaker at the Multifamily Social Media Summit held Wednesday in Napa, Calif.
She emphasized that companies must spend time adopting their social media content strategy to create a plan that fits their audience, budget and staff size. The good news is that technology adoption is at an all-time high coming out of the pandemic so social media users are becoming more effective at delivering their messages.
"Consumers are spending an average of 2 hours and 25 minutes on social media per day and it's important to reach your customers where they are," Byrum said.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.