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Social Media's Growing Role in Apartment Marketing

Apartment marketers are learning how to use video, user-generated content and micro-influencers to drive interest in their communities.

By Paul Bergeron | March 24, 2022 at 06:49 AM

Social media continues to play an evolving and increasing role in apartment marketing, said Erica Byrum, assistant vice president, Apartments.com, a speaker at the Multifamily Social Media Summit held Wednesday in Napa, Calif.

She emphasized that companies must spend time adopting their social media content strategy to create a plan that fits their audience, budget and staff size. The good news is that technology adoption is at an all-time high coming out of the pandemic so social media users are becoming more effective at delivering their messages.

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