TikTok is no longer social media's underdog. It has become the first non-Facebook app to achieve 3 billion downloads – and don't forget: 19% of its users are age 39 or older. 

It has become the app to emulate, with snackable, vertical video making an appearance on almost every other social app.

Greer Kimsey and Lauren Sloat from StreetSense, a national design, marketing and consulting firm, spoke to it and other emerging trends during the Multifamily Social Media Summit last week in Napa, Calif.

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