TikTok is no longer social media's underdog. It has become the first non-Facebook app to achieve 3 billion downloads – and don't forget: 19% of its users are age 39 or older. 

It has become the app to emulate, with snackable, vertical video making an appearance on almost every other social app.

Greer Kimsey and Lauren Sloat from StreetSense, a national design, marketing and consulting firm, spoke to it and other emerging trends during the Multifamily Social Media Summit last week in Napa, Calif.

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.