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Renter Demands Don’t Always Match Owners’ Investment

Industry panel points to preferences, although decisions don’t always align with the customer.

By Paul Bergeron | April 27, 2022 at 07:54 AM

Quantitative data and insights shed light on how renters plan to live in a post-pandemic world and how executive teams form their strategies. 

Information provided by Sarah Yaussi Pienik, Vice President, Business Strategy at National Multifamily Housing Council; Dom Beveridge, Principal at 20for20; and Tim Hermeling, Executive Vice President of Marketing at Cortland, helped to interpret the most desired home features and community amenities, what renters want in their leasing terms, connectivity needs and touring.

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