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An entrepreneurial spirit has propelled Tricap Residential into recently adopting a centralized leasing and operational model that is paying dividends for its properties, residents and employees.

Suzanne Hopson, Executive Vice President of Sales & Marketing at Tricap Residential Group; discussed her strategy with Kristi Fickert, VP of Enterprise Growth, during the Apartment Innovation and Marketing (AIM) Conference session “Blueprinting A Centralized Leasing Model That Dominates” on Tuesday in Huntington Beach, Calif.

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